Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

Social media misinformation, facebook outage, pink elephant

Social media misinformation: Facebook, WhatsApp and Instagram’s outage

This past Monday, a trio of social media platforms went down for nearly six hours. Billions of us were left without access to Facebook, Instagram and WhatsApp. And in its wake, social media misinformation spread like wildfire. Some tweeted that Mark Zuckerberg’s platform had been deleted. Others suggested it was self sabotage in the wake of damning […]

6th October 2021

negative headlines, pink elephant

Lights Out: Negative headlines fuelling Britain’s energy crisis

Negative quotes create negative headlines – and this has been particularly apparent in the news coverage of Britain’s energy crisis this week. So how can we combat it?

23rd September 2021

corporate communication, pink elephant, pokemon go

Corporate Communication: Apple, Google and Niantic

The past week has seen three case studies of mishandled and badly-judged corporate communication from Apple, Google and Niantic. What went so wrong? Here’s our Communications Lead Colin Stone.

25th August 2021

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