Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

Political communication: The impact of mixed messages

It’s Sunday morning and Prime Minister Boris Johnston is on the Andrew Marr Show. He’s urging parents to send their kids back to school. Then, just 34 hours later, comes Monday evening. And Boris is telling parents to keep them at home. At least until February mid-term. Is it a fast-moving virus? Or a slow-moving […]

5th January 2021

campaign slogans, pink elephant communications

Campaign slogans: Covid communication winners & losers

Stay alert – or stay home? Campaign slogans have been put through the wringer in 2020. The strongest have endured while the weakest have been ridiculed. Read on for our list of coronavirus communication winners and losers.

15th December 2020

crisis communications, airport, pink elephant

Crisis communications: The risk of undermining success

Speaking in unnecessary negatives risks undermining any success stories you have, and distracts the audience from what is actually important. Read on.

10th December 2020

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