Advanced media training is more than just an extended knowledge of the press.
Our response to a crisis is the difference between proactive and reactive media strategies.
It can make or break a company and leave a reputation in tatters.
That’s why crisis management can be so daunting for so many people.
This is where advanced media training comes in.
It helps businesses prepare for their worst moments.
It showcases how to get through your toughest days.
Here are three ways advanced media training could help your business:
Each business is unique.
That means the challenges it faces and how they’re handled are also unique.
But, what happens when disaster strikes?
How do you know what strategies to implement?
How do you decide what to do or where to turn?
The short answer: practice.
Only when you’ve been through it before and found out what works will you be confident in your strategy.
Advanced media training allows you to play out a scenario before it occurs.
This means you can be confident when things go wrong, you have a strategy to put it right.
Most people will go through their lives without the media descending on their doorstep.
It’s a rare occurrence so many people have very little idea of what happens in a crisis.
What will a journalist do?
Who will they contact?
Will they appear at your workplace or, perhaps, your home?
Our tutors are former journalists who have been on the other side of a crisis.
We can give you the inside scoop of how the media will respond.
Thus, allowing you to prepare yourself ahead of time.
Advanced media training is about more than dealing with journalists.
In 2024, everyone could be a journalist.
A video from a staff member appears online and goes viral, falling into the hands of a journalist.
An influencer has expressed their opinion on your situation, giving the journalist a new angle.
Crisis management is more than a sit-down interview.
We will push you to look at every possible scenario.
Focusing on every element a journalist would.
Wondering how we can help with your advanced media training needs?
Simple.
Email us to have a chat about the course.
Our tutors are ready to hear from you.
Photos in Advanced media training: What to do in a crisis blog by Pink Elephant Communications.
Words in Advanced media training: What to do in a crisis blog written by Maxine Montgomery.
Advanced media training: What to do in a crisis blog edited by Colin Stone.
15th April 2024 Featured in: Blog, Communication skills training blogs, Crisis management training blogs, Media training blogs By: Pink Elephant
Some media trainers knock you down…and leave you down. Our media coaches show you how to deal with each knock…and still win through. So you have the presentation skills to perform – with confidence.