Our media training has helped hundreds of CEOs perform with confidence. Embrace your next media interview!
Former Scottish broadcast journalist and TV presenter Bill McFarlan reflects on the importance of media training. Many people worry about getting it horribly wrong with the media. Often that fear’s justified – but we’ll share our experiences as journalists, broadcasters, presenters, and trainers that show you how to deal with the media with confidence.
“You need to simplify, clarify and magnify your message.”
Are you dealing with a major announcement in Glasgow? Or launching a new product in Edinburgh? Are you worried about dealing with difficult journalists? Or are you facing the media for the first time?
So what can you expect from a Media Training course from Pink Elephant Communications? First, we’ll learn about your experiences with the media – and find out why your interview went the way it did. Then we’ll show you the rules of the road to give you safe passage with the media. Finally, we’ll rehearse the kind of questions the media would ask and show you how to answer those difficult questions with skill and confidence.
First time in front of the media? Worried about getting it horribly wrong? We’re here to show you how it’s done – based on a lifetime’s experience as journalists, broadcasters and trainers.
Did you come on one of our media training courses before but you’re now rusty on the principles? We’ll refresh your memory of the theory and practice of handling the media.
I recommend courses that have a lasting, positive impact, and I definitely will recommend this course. I have found myself asking why I don’t always feel sure about what I am saying, why do I think, or hope instead of believe or know. I will now say what I mean.
Madeline Negron, Aggreko
I really enjoyed the afternoon session with Bill. Lots of relatable stories that have stayed with me and made me aware of how much more impactful I can be by following some basic principles.
Kathleen Hitchen, Aggreko
The session took a number of our chief officers with little media interview experience… There was a clear growth in the confidence of those taking part… it showed as their ability to deliver better interviews improved continually.
David Grindlay,Team Leader Communications, Falkirk Council
I would highly recommend the media training course having spent an intense but thoroughly enjoyable day at Pink Elephant Communications. Extremely worthwhile and proud to have won the Pink Elephant trophy!
John M Scott, Programme Director, Golden Jubilee National Hospital
Very engaging. They knew their topic and were able to answer all of our questions with genuinely usable advice.
Rachael Deas, Account Manager, Equator
Some media trainers knock you down…and leave you down. Our media coaches show you how to deal with each knock…and still win through. So you have the presentation skills to perform – with confidence.