pink elephant presentation training

Business Writing Course Scotland

26 words.

That’s how long you’ve got before a person decides if they’ll keep reading.

Let us show you the tips & tricks of making something impossible to put down.


Does your writing get read?

We’ve all been there.

Reports from senior management that would send an insomniac to sleep.

Jargon-ridden, abstract-filled generalisations that fail to explain, let alone inspire.

Our business writing courses show you how to write so your audience understands, and acts.

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How to Write for Business Success

Clear communication is key to getting your message across and motivating your audience to take action.

Our business writing course Scotland teaches you how to craft compelling content that captures attention and drives results.

In today’s world of information overload, we only have seconds to hook our reader before they move on.

Our instructors will reveal techniques to transform your writing into a page-turner.

Learn the Tricks of Effective Business Writing

Have you ever written a report packed with jargon that makes your reader’s eyes glaze over?

Complex writing overloaded with technical terms and abstract concepts can confuse rather than explain.

Our business writing training Scotland focuses on simplicity and clarity.

We teach you how to translate complex ideas into easy-to-grasp language, so your writing always informs and engages.

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Writing for Your Audience’s Perspective

Too often, business writing focuses more on the writer’s perspective rather than what truly matters – your audience.

Our copywriting course Scotland shows you how to flip this around by bringing the most important point to the audience to the very top.

We help you understand your target audience so you can anticipate what they need to know and how to convince them.

Better Business Writing for Better Results

  • Bespoke Course Content: Understanding that each business is different, we tailor our course content to meet the unique challenges and objectives of your organisation. This bespoke approach ensures that the skills you acquire are directly applicable to your daily communication tasks.
  • Expert Trainers: Our team of seasoned professionals brings a wealth of experience from the fields of journalism, public relations, and corporate communications. Their insights will provide you with the tools to write with confidence, clarity, and persuasion.
  • Interactive Learning Experience: We believe in learning by doing. Our courses are interactive, combining theory with practical exercises that challenge you to think differently about how you write. Feedback is immediate, constructive, and tailored to help you improve step by step.

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Does your writing get read?

We’ve all been there.

Reports from senior management that would send an insomniac to sleep.

Jargon-ridden, abstract-filled generalisations that fail to explain, let alone inspire.

Our business writing courses show you how to write so your audience understands, and acts.

Our rules are true whether you’re sending an email, writing a report, or scripting a conference speech.

You need to be able to write from the audience’s perspective.

Rather than from your own.

Business Writing Course Outline

  • We start with the first principle of clear communication – keep it simple
  • We show you how to begin your report with what’s in it for the audience
  • Several exercises test your ability to write simply, clearly – and in pictures
  • The skills you’ll learn will then translate to everything you write

And now, we’re also offering our business writing training as an e-learning video module.

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Expanding Horizons with Our Copywriting Course Scotland

Beyond business writing, we recognise the growing demand for persuasive marketing content.

Our Copywriting Course in Scotland is designed for those looking to elevate their brand, attract new clients, and drive sales through the power of persuasive writing. 

From crafting compelling calls to action to developing an authentic brand voice, this course will transform your approach to marketing communication.

Elevate Your Writing with Our Copywriting Course Scotland

This course is perfect for those looking to enhance their marketing and promotional writing skills. We also offer storytelling training courses.

Learn how to create compelling advertisements, engaging web content, and persuasive sales copy that drives action. 

Combining the principles of effective business writing with the art of persuasive copywriting, this course is a must for anyone looking to make an impact in the world of marketing and communications.

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Meet Our Clients

Build Your Confidence

Some media trainers knock you down…and leave you down. Our media coaches show you how to deal with each knock…and still win through. So you have the presentation skills to perform – with confidence.

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