Question: Why do so many businesses struggle to explain clearly what they do? Answer: They explain things from the inside out – rather than the outside in.
We’ve all read them. Reports from senior management that would send an insomniac to sleep in an instant. Jargon-ridden abstract-filled generalisations that singularly fail to explain, let alone inspire.
Our business writing courses show you how to write so your audience understands…rather than just dump information into their Inbox. Whether you’re sending an email, writing a report, scripting a conference speech or writing for a website, you need to be able to write from the audience’s perspective…rather than your own.
I recommend courses that have a lasting, positive impact, and I definitely will recommend this course. I have found myself asking why I don’t always feel sure about what I am saying, why do I think, or hope instead of believe or know. I will now say what I mean.
Madeline Negron, Aggreko
I really enjoyed the afternoon session with Bill. Lots of relatable stories that have stayed with me and made me aware of how much more impactful I can be by following some basic principles.
Kathleen Hitchen, Aggreko
The session took a number of our chief officers with little media interview experience… There was a clear growth in the confidence of those taking part… it showed as their ability to deliver better interviews improved continually.
David Grindlay,Team Leader Communications, Falkirk Council
I would highly recommend the media training course having spent an intense but thoroughly enjoyable day at Pink Elephant Communications. Extremely worthwhile and proud to have won the Pink Elephant trophy!
John M Scott, Programme Director, Golden Jubilee National Hospital
Very engaging. They knew their topic and were able to answer all of our questions with genuinely usable advice.
Rachael Deas, Account Manager, Equator
Some media trainers knock you down…and leave you down. Our media coaches show you how to deal with each knock…and still win through. So you have the presentation skills to perform – with confidence.