Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

covid vaccine, pink elephant communications

Covid communication: A story that’s 90% good news rather than 70%

Covid communication has been hit or miss, but the announcement about the Oxford/AstraZeneca vaccine exemplified how it can go wrong. Read on.

24th November 2020

how to break bad news, nicola sturgeon, pink elephant communications

Breaking bad (news well)

How to break bad news is a difficult skill to master, but our five steps will help you do it well. Read more on how Nicola Sturgeon delivered the latest Covid news for Scotland.

18th November 2020

what's in it for me, joe biden, pink elephant communications

What’s in it for me?

The priority of any communication – be that presidential or a presentation – is to ask: what’s in it for me? Stand in the shoes of the audience and decide what they need to hear.

12th November 2020

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Build Your Confidence

Some media trainers knock you down…and leave you down. Our media coaches show you how to deal with each knock…and still win through. So you have the presentation skills to perform – with confidence.

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