Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

corporate communication, pink elephant, pokemon go

Corporate Communication: Apple, Google and Niantic

The past week has seen three case studies of mishandled and badly-judged corporate communication from Apple, Google and Niantic. What went so wrong? Here’s our Communications Lead Colin Stone.

25th August 2021

Business writing Scotland: How to write for the time-poor

We’re all now “time-poor”. It’s how we define ourselves when we’re faced with a barrage of things we’d rather avoid reading, replying to, or doing. So how do you, as a business writer, cut through the noise? Here are three business writing principles to help you write for the time-poor skim reader. And to get […]

7th April 2021

crisis communications, airport, pink elephant

Crisis communications: The risk of undermining success

Speaking in unnecessary negatives risks undermining any success stories you have, and distracts the audience from what is actually important. Read on.

10th December 2020

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