Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

marketing writing course, andrew mcfarlan talks to a laptop

Marketing writing course: The Four Cs

As a business student in 2005 at St Andrews University, I was taught the Four Cs of Marketing. They’re seared into my brain. Clarity. Credibility. Consistency. Competitiveness. Almost two decades on and a business owner, I could add endless Cs to that list. But today, let me recommend an alternative Four Cs from a communication […]

11th April 2023

Marketing writing course Glasgow, hand holding pen about to write

Marketing writing course Glasgow: five reasons to sign up

Is your marketing writing failing to cut through the noise? Here are five reasons to book a session with us.

24th March 2023

business public speaking training, andrew mcfarlan on a teams call in dallas

Business public speaking training: what’s the future look like?

Public speaking training has been one of our core offerings since 1989. Will it still be the case in 2057? Here’s Andrew with his insight.

4th March 2023

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