Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

marketing writing course, pink elephant, newtonmore training group round the table

Marketing writing course: what’s involved?

So you’re interested in a marketing writing course. You believe your business could be more engaging online. Your area of expertise is complicated. And you want to learn how to connect with new audiences. We’ve been helping people improve their communication since 1989. Let’s dive into how our marketing writing course works. Why are you writing […]

15th March 2022

crisis comms, shell says sorry, oil and gas plant

Crisis comms: Shell says sorry

Shell deplored the ‘senseless’ loss of life in Ukraine and announced they were pulling out of Russia. Days later, they bought discounted Russian oil. So how does their crisis comms strategy hold up? Let’s find out.

10th March 2022

president zelensky, crisis leadership, shaking hands

Crisis leadership: Three steps in doing the right thing

Crisis leadership is about finding the moral authority, explaining your position clearly, and communicating regularly. Let’s explore three lessons from the communication surrounding the Russia-Ukraine conflict.

3rd March 2022

Build Your Confidence

Some media trainers knock you down…and leave you down. Our media coaches show you how to deal with each knock…and still win through. So you have the presentation skills to perform – with confidence.

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