Marketing writing course: what’s involved?

So you’re interested in a marketing writing course.

You believe your business could be more engaging online.

Your area of expertise is complicated.

And you want to learn how to connect with new audiences.

We’ve been helping people improve their communication since 1989.

Let’s dive into how our marketing writing course works.

Why are you writing this?

It’s the first question you should ask yourself before putting fingers to keys.

Often, we can start typing without considering why we’re writing.

As well as to whom we’re writing.

This is the starting point for any marketing writing course.

Then, we’ll examine the style.

Are you being informative, argumentative, or persuasive?

Is it in 1st, 2nd, or 3rd person?

And are you using a Pyramid of Communication to get to the point?

Once we’ve addressed these foundational issues, it’s onto what you want to say.

As well as how you say it.

We’ll discuss issues like commitment, positivity, and structure.

Finally, it’s on to the written exercises.

We’ll give you the opportunity to put everything you’ve learned into practice.

Our expert tutors will analyse your writing, sharing what they like and what still needs work.

You’ll walk away from the course with a copy of the award-winning book Drop the Pink Elephant, the Golden Rules of Communication handbook and a Pink Elephant coffee mug.

Who are we?

L-R: Bill McFarlan, Rachael Fulton, Andrew McFarlan, Jen Donald, Colin Stone

At Pink Elephant, we’ve run more than 4,500 training courses on four continents since 1989.

Our team’s expertise stretches from the BBC to STV, and from national papers to Netflix.

Individuals at the top of their respective industries, ready to share their communication knowledge with you.

In the last year alone, we’ve worked with some of the biggest names in business.

We can run our training from our Glasgow studios or from your offices, anywhere in the world.

To save the planet, we also offer our communication courses virtually.

How to book our marketing writing course

It’s easy.

Email us at info@pinkelephantcomms.com.

Let us know what your team needs.

And we’ll share available dates, costs, and set up a preparatory call with you.

We look forward to growing your confidence in your communication.

Photos in Marketing Writing Course blog by Pink Elephant Communications.
Marketing Writing Course blog edited by Colin Stone.