Media training in Edinburgh is always a treat.
It’s the seat of power in Scotland.
It’s one of the most beautiful cities in the world.
And it’s where we help people build confidence when dealing with journalists.
Welcome to Pink Elephant Communications.
Here are three reasons to book your next course with us.
The media have contacted you for an interview.
You’ve prepared your key messages.
But now there’s an experienced journalist and a camera sat opposite you.
Can you still hit your target?
Our team is made up of former and current broadcast journalists.
They’ll bring their experience of being the media to help you work with the media.
And they’ll ask you the worst questions they can think of.
Why?
It’s to give you the opportunity to stress-test your messaging and fine-tune your delivery at the highest level.
We start every course with a statement.
This is more than just media training.
What we share on every course is designed to be put into practice daily.
Which, if you do, means that it’s all second nature when you next speak to the media.
Because you’re in the habit of already speaking clearly, positively, and directly.
We want to avoid you feeling like this is a box of tricks you have to dig into every so often.
The theory we’ll share with you is designed for everyday communication.
It’s to help you write better emails and reports.
To have clearer, simpler, more productive conversations.
And, when the media arrives, to deal with them confidently.
Our Communications Lead Colin Stone presents on STV
Why do we always see the same familiar talking heads on our TV screens?
Why was Professor Jason Leitch given so much airtime during the pandemic?
And why do some news programmes rush off the air with barely a word of goodbye?
We’ve got the answers for you.
We’ll encourage you to use the information as proactively as you can.
Put yourself forward for interviews rather than wait for the request.
Welcome the journalist’s difficult questions.
And understand why they only used one answer from your five-minute interview.
Question & answer sessions are all technique.
Some people dodge, duck, dip and dive.
Others are very good at it.
We’ll demonstrate how that’s done, and give you the chance to put your skills to the test.
If this sounds up your street, email us.
Or, if you’re ready to learn right now, our e-learning Working with the Media masterclass is available to buy.
It’s time to invest in you.
Colin Stone is Communications Lead for Pink Elephant.
Read more about him here.
Photos in Media training Edinburgh blog by Pink Elephant and Up Next Studios.
Media training Edinburgh blog edited by Andrew McFarlan.
Media training Edinburgh blog written by Colin Stone.
11th April 2023 Featured in: Blog, Media training blogs By: Pink Elephant
Some media trainers knock you down…and leave you down. Our media coaches show you how to deal with each knock…and still win through. So you have the presentation skills to perform – with confidence.