Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

sales techniques, andrew mcfarlan, pink elephant studios

Sales techniques: Feature, Advantage, Benefit

There’s a technique that if we all get right, can lead to increased sales, better virtual calls and more effective emails. It’s called Feature, Advantage, Benefit: or FAB for short. Let’s dive in.

11th February 2022

customer communication, gas hob burning, pink elephant communications

Customer communication when something’s gone wrong: Ovo Energy, E.ON, and Scottish Power

Ovo Energy, E.ON, and Scottish Power have all been in the headlines in the past week for responding to things that have gone wrong. Let’s dive into what they did, and what you need to do if you’re ever in a similar situation.

20th January 2022

How to fire someone badly: Better.com’s Zoom call

Vishal Garg, from Better.com, fired 900 people on a Zoom call this week. If that’s the wrong way to do it, how can we all make difficult decisions with empathy, directness and integrity?

9th December 2021

Prev | Next 1 4 5 6 7 8 11

Build Your Confidence

Some media trainers knock you down…and leave you down. Our media coaches show you how to deal with each knock…and still win through. So you have the presentation skills to perform – with confidence.

request a quote