Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

edinburgh media training, scotland lockdown rules

Scotland’s lockdown rules: A golden opportunity to share your story

With Scotland’s lockdown rules on the verge of changing, the media will be full of stories of local businesses getting back on their feet. Will yours be one of them?

15th April 2021

Business writing Scotland: How to write for the time-poor

Business writing Scotland has shot up the Google search rankings in recent months. Why? Because we’re all now “time-poor”: being asked to do more with less. And we’re all figuring out how to get people to engage with our written content. Business writing courses are something we’ve offered for years. So how do you, as a […]

7th April 2021

humour in communication, voltswagen, pink elephant comms

Humour in communication: Why Volkswagen’s joke fell flat

Humour in communication is a difficult skill to get right – and for April Fools’ Day in 2021, Volkswagen got it horribly wrong. Read on to discover the three main reasons why.

31st March 2021

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