There are misconceptions and stereotypes in every profession, but few industries are as misunderstood or as mistrusted as journalism.
Public confidence in the media has taken a hit in recent years with phone hacking scandals and the ‘fake news’ epidemic.
Some of that criticism is fair. But a lot of it is built on myths that miss the reality of how journalism actually works.
As many of us here are former journalists turned communications trainers, we hear these myths all the time from leaders, spokespeople and individuals who fear speaking to the media.
So let’s bust a few of the biggest ones.
Journalists are out to make you look bad
Most reporters are there to understand your story and explain it clearly and accurately rather than destroy your reputation.
Journalists are usually under pressure to file accurate stories on tight deadlines.
Their goal is to understand what’s happening and explain it clearly. If you are honest, clear and prepared, there is very little to fear.
Most interviews are straightforward conversations where a journalist is looking for context, an explanation and quotes that make a story human.
Yes, assume everything is on the record. But instead of fearing media interviews, view them as an opportunity to tell your story in your own words.
The stereotype of reporters as ruthless headline hunters rarely matches the reality of a newsroom.
Journalism is dying
The media industry is certainly evolving.
Newsrooms have changed dramatically over the past decade.
Traditional newspapers have had to adapt to digital platforms, social media, podcasts and video. Deadlines are now continuous, and delivery is often instant.
Journalists now have to find new ways to engage and inform their audiences using different platforms, formats, and styles.
But I believe the world will always need verified news to stay connected with what’s happening outside the four walls of their home.
In an era of misinformation, AI-generated content and unverified social media posts, trusted journalism plays a crucial role in explaining events, providing context and holding people and institutions to account.
All journalism is sensational clickbait
Some outlets do chase clicks with sensational headlines, as pressure has grown to make money from digital platforms.
But to suggest all journalism is clickbait is like saying all food is fast food.
There are investigative reporters, local journalists, specialist correspondents and editors who take accuracy and public interest extremely seriously.
Many of the stories that change laws, expose wrongdoing and make complex issues understandable only exist because journalists pursue them.
Everyone is a journalist now
Putting information on the internet has become easier with the rise of digital platforms. Several bloggers and online influencers have cropped up in the last few years, posting news online.
A number of people mistake this for journalism.
Content creation, blogging and influencing are valuable in their own right, but journalism has specific standards and qualifications: verification, ethics, balance and accountability.
Journalists are trained to separate opinion from reporting, to fact-check, and to consider legal and ethical implications.
Journalists are addicted to tea and coffee
Ok, one myth that is true. Some stereotypes exist for a reason.
The biggest myths about journalists
Are you ready to let go of your misconceptions of journalists and dive into working with the media?
Get in touch today to find out how we can help.
Photos in The biggest myths about journalists are by Pink Elephant Communications.
The biggest myths about journalists was written by Pink Elephant Communications and edited by Maxine Montgomery.
