Media training UK brings up a lot of webpages after a quick online search.
Most are offering different pieces of advice and tips for dealing with the complicated world of journalism.
It’s a minefield and you’d be mistaken for struggling to find a starting point.
We all know that good press can boost a business while bad press can destroy one.
So, there’s little wonder why so many people are seeking out media training in the UK.
But the fear is getting lost a long the way and stumbling across the very advice you need to avoid.
Here are our three biggest takeaways from corporate media training:
1. Develop a proactive approach
How do you get a story out there?
How do you know how to present it, or even how to describe it?
Media training allows you to stress test your messaging to ensure you get it right when the time comes to put it out to the world.
You can learn how to package a story up for a journalist and present it well in an interview.
Methods such as ditching the jargon and opting for a pyramid of communication can overhaul how we get our point across.
2. How to stand and where to look
If we had a pound for every time people asked us about this, we’d be on a beach somewhere with a cocktail in hand.
So many people are utterly terrified of making the wrong move that they often become robots – stuck standing still or moving in a bizarre fashion.
Media training can help.
Trainers can work with you to determine how to come across confidently on camera.
We can teach you how to sit, walk and stand for interviews as well as how to manage eye contact.
It’s a science, rather than an artform, and media training can help you achieve this goal.
3. How to avoid the negative headlines
This is the big one.
So many businesses miss out on fantastic opportunities for fear of making a mistake in the press.
Stop letting this fear control you and opt for media training instead.
You are in control of the interview and by making some small changes to your vocabulary that will come across.
We’ll show you how to avoid the pitfalls which lead to negative headlines.
Media training UK
If you’d like to know more about how we can help your team handle press scrutiny, get in touch now.
Our senior trainers have decades of experience in the newsroom and are on hand to help you through any crisis.
For more hints and tips, visit our YouTube page.
Photos in Media training UK: How it can help your business by Pink Elephant Communications.
Media training UK: How it can help your business was written by Maxine Montgomery and edited by Andrew McFarlan.
