If you’ve searched for media training online Scotland, you’re in the right place.
Welcome to Pink Elephant Communications.
We’ve been helping businesses and individuals speak to journalists since 1989.
How? Because our expert trainers have been the media.
And at time of writing in late 2021, they’re still doing broadcast interviews every month.
Our goal for you on our media training is simple: to grow your confidence in speaking to journalists.
And that starts with sharing our Golden Rules with you – either online, face-to-face or in an e-learning course.
Read on to find out more.
That’s TV presenter Bill McFarlan in our studios in Glasgow.
We’ve been running our media training sessions virtually from there since March 2020.
We’ll continue to do so with any business that wishes to.
Since the start of the pandemic, we’ve helped businesses from Ethiopia to North Carolina speak to the press.
And we’re ready to help you.
So what can you expect from an online media training session with Pink Elephant?
We’ve distilled everything you need to speak to the media into five simple principles.
These apply both to the online world and in-person communication, too.
We’ll begin with discussing jargon.
And how you should turn everything into visual pictures for the audience.
Next, it’s onto watering-down words.
Phrases like we’re trying, we’re doing our best, hopefully, maybe and we think.
And we’ll give you stronger alternatives to use instead.
Thirdly, we’ll urge you to drop the pink elephant.
It’s transform your perception of speaking in negatives.
Penultimately, it’s onto our pyramid of communication.
A structure we’ll share with you to help your interview preparation.
And finally, we’ll share our five direct answers.
They’ll help you deal with the question and move on to what you really want to say.
Once we’ve shared our techniques for preparing for a media interview, it’s onto the real thing.
If you’re doing the training with us online, we’ll work with you before the session on a scenario.
Something relevant to your organisation which you’d likely speak to the media about.
Then, you’ll be interviewed by former journalists who asked questions for a living.
You’ll get up to three practice interviews with us.
Then it’s onto the fun part.
Analysis is absolutely vital in growing your own self-belief with the media.
Being able to watch or listen to yourself back and analyse what went well.
Rather than dwell on feeling like it went terribly.
The difference between how it felt and how it went is massive.
And we’ll show you how to move from self-criticism to self-analysis.
After each media interview, we’ll look at the answers you gave.
As well as how you looked and sounded.
Identifying what went well and what you could do better.
And at the end of the session, you’ll get the recording of your interviews so you can watch them back yourself.
You’ve got two choices.
Our Working with the Media e-learning course is available to buy right now.
Simply click on that link to sign up to our Pink Elephant Academy and get started.
But you searched for media training online Scotland for a reason.
If you’re looking for a live virtual session with our tutors, the best thing to do is email us.
We’re at firstname.lastname@example.org.
Write to us today, and we’ll work with you to design the perfect media training for you or your team.
Doing a media interview is an opportunity to raise your profile and grow your business.
Let us give you the skills to make the most of it.
Media training online Scotland blog by Pink Elephant Communications.
Photos in Media training online Scotland blog by Pink Elephant Communications.
Some media trainers knock you down…and leave you down. Our media coaches show you how to deal with each knock…and still win through. So you have the presentation skills to perform – with confidence.