Is communication skills training right for your business?
My answer is always: Yes.
Allow me to present some figures to support my argument.
Skills Builder Partnership reports that the UK is losing approximately £22billion per year by failing to invest properly in transferable skills development.
Harvard University research showed 85% of job success comes from transferable skills.
The same research showed a 250% return on investment within eight months of the training programme taking place.
You’ll notice that I’ve referred to them as transferable skills above, rather than soft skills.
I often wonder if that choice of language is why businesses often fail to invest properly in that particular area of personal and professional development.
Soft skills make them sound weak and certainly less important than hard skills.
Technical skills are undoubtedly important.
They are the essentials to do the job. And indeed, you can only do your job if you have, or are working towards, those particular skills.
However, is simply doing the job enough? Surely, we want to do it well.
We often find that covering our 5 Golden Rules of communication is hugely beneficial.
However, I’m always amazed at the transformation of the individual who walks into the room to the individual walking out.
There is a huge shift in confidence. I’d even say it’s the reason I do the job.
Seeing people appreciate what they’re capable of is incredibly rewarding.
I strongly believe that many businesses out there can unlock this same feeling by investing in transferable skills training for their staff.
Why specifically presentation skills training?
Ultimately, we train people in communications.
Useful in presentations, sure, but these skills transfer to interviews, networking, conversations, emails, press releases, and so much more.
In any of these scenarios, we encourage people to commit to stronger language.
Injecting a language of leadership into their message, spreading belief and influence, rather than doubt and nerves.
We will encourage them to get to the point of their message, tailored to that specific audience.
This will improve efficiency internally and lead to clear and concise information.
Speaking of clear and concise, your audience must understand your wording.
We work with individuals to challenge any words or phrases which may lose audiences, creating clearer images for people to understand.
Communication skills training
So, if you’re interested in boosting confidence, morale, efficiency and results within your business, get in touch to book some presentation skills training with Pink Elephant.
Photos in Communication skills training: Why soft skills are the way forward by Pink Elephant Communications.
Communication skills training: Why soft skills are the way forward was written by Stuart Fenwick and edited by Maxine Montgomery.
