The Blog

communication skills, woman in blue suit, thank you

Communication skills: Thanks for a job well done

In the next two weeks, after a long, hard year, you’ll have the chance time and time again to instill loyalty and gratitude.

In your team, with your clients and with your suppliers.

When you’re at Christmas parties.

Office meetings.

Or on the phone.

It will only take two words.

Saying thank you

communication skills, saying thank you, men in meeting

All year long, you’ve asked people to do things.

And they’ve done them.

Politicians have argued and dithered, while businesses have delivered.

So make sure you say thank you.

How you say it is all-important.

Here are five ways of saying thank you with impact.

1: Say it in public

communication skills, say it in public, man giving speech

Praise in public.

Criticise in private.

That’s what we advise clients in our communications skills courses.

So we need to catch people doing things right.

And share our appreciation with an audience when saying thank you.

2: Name names

communication skills, say thank you, name names

I’ll always remember one company chairman in particular going round the table, thanking people for helping make his company a success.

He came to me:

“Let me tell you about Bill McFarlan…”

I felt just one emotion.

Pride, in my contribution to his company.

We all like public recognition.

So take the chance to name names.

3: Give examples

communication skills, say thank you, give examples

It’s easy to say thank you.

It’s even easier to name names.

But when you give examples of just what you’re grateful for, people believe you.

So give examples of what they’ve done.

That way everybody knows that the praise is sincere.

4: Demonstrate the impact

communication skills, say thank you, demonstrate the impact

So now you’ve given examples, turn to the impact they’ve made.

It sounds like this:

“I particularly want to thank John Wells.

“He followed up every day with customers.

“And what that meant was that we secured more orders than ever before.”

This gives recognition to working hard.

And encourages others to follow suit.

5: Demand that praise is accepted

demand that praise is accept,ed pink elephant communications, communication skills

In the UK we’re awkward about accepting praise.

We see it every day on media training courses.

And in presentation skills sessions.

At our Glasgow studios.

Or on courses we run in 25 countries around the world.

Clients will find fault in their performances.

But they’ll often argue with positive feedback.

Rather than just say “thank you”.

That because the voice inside our heads simply refuses to accept praise at times.

Because it’s telling us we’re undeserving of it.

We need to insist that a genuine “thank you” is banked.

Followed up with examples of how we’ve made a difference.

It helps build self-belief.

Because when self-belief starts to grow, people start to flourish.

And businesses blossom.

Communication skills at Christmas

christmas, communication skills, drinks at table

So this Christmas, start by giving those around you thanks for what they’ve done over the past 12 months.

And build that loyalty, gratitude and self-belief that all of us love to have.

Thanks as always for reading the blogs, and have a very merry Christmas when it comes.


Bill McFarlan is co-Founder and Executive Chairman at Pink Elephant Communications in Glasgow.

You can read his full profile here.


Photos by Jopwell / Helena Lopes / Christina Morillo / Luis Quintero / 祝 鹤槐 / CoWomen on Pexels.

12th December 2019 Featured in: Blog, Communication skills training blogs By:

view all posts

Build Your Confidence

Some media trainers knock you down…and leave you down. Our media coaches show you how to deal with each knock…and still win through. So you have the presentation skills to perform – with confidence.

request a quote