Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

novak djokovic interview, bbc news, side profile

Novak Djokovic interview: Analysing his BBC Q&A

I was fascinated watching the Novak Djokovic interview with the BBC last week. It was his first proper sitdown since the controversy at the Australian Open in Melbourne. The whole story is an intriguing case study for the crisis management training courses we run. A saga in which everyone involved came off badly. And the […]

21st February 2022

sales techniques, andrew mcfarlan, pink elephant studios

Sales techniques: Feature, Advantage, Benefit

There’s a technique that if we all get right, can lead to increased sales, better virtual calls and more effective emails. It’s called Feature, Advantage, Benefit: or FAB for short. Let’s dive in.

11th February 2022

Crisis management uk, boris johsnon, david goodwillie

Crisis management UK: Boris Johnson and Raith Rovers

While MPs have backed Prime Minister Boris Johnson’s untenable position, Raith Rovers fans have turned their back on their club for the signing of David Goodwillie. So what can we learn from what’s happened in Westminster and Kirkcaldy?

4th February 2022

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