Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

How news works – and how to avoid shattering headlines

Prince William created a lot of headlines this past week which included the phrase ‘not racist’. Let’s explore how news works and why that particular quote was chosen.

15th March 2021

snp politics communication, pink elephant, sturgeon salmond

Politics communication: Five reasons why the wheels have come off the SNP communications machine

The fallout of the rift between Nicola Sturgeon and Alex Salmond will have far-reaching consequences for Scottish politics. Read our five reasons on why communication within the SNP has led to a sharp fall in support for independence.

8th March 2021

streisand effect, john swinney, pink elephant communications

The Streisand Effect: When censorship makes a bad situation worse

The Streisand Effect is when an attempt at censorship backfires, and the issue becomes much bigger than before. The Scottish Government have found this out to their cost this week. Read on for our analysis.

2nd March 2021

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