pink elephant presentation training

Introduction to the Media Course

Many body-swerve the media in case it goes horribly wrong. We’ll show you how to plug in to the power of the media with our intro-level media training course.

Our Introductory Media Training Course

So you have a great story to tell about your business – whether you’re selling products or offering a service. But you’re terrified if you explain it to the media, they’ll chew you up and spit you out!

Well they may if you’re ill-prepared and unfocussed. So prepare – and focus…with our help. Our evergreen intro-level media training course is for those unused to dealing with the vast power of the media. So they’re missing every free opportunity going – out of fear.

Introduction to the Media 2

We start by asking people their views on the media. Here’s some of what they say: “Powerful”. “Ruthless”. “Out for a story”. “Necessary to stop the abuse of power”. “They lose perspective”. Here’s what we say: “The media is an amplifier…a magnifying glass…a microscope. So make sure what you’re holding up to examination is truthful, accurate, easy to understand…and is principled.”

We’ll help you simplify and clarify your message. The media will amplify it. But it needs to be in great shape before we do that. So here are things we’ll help you with using our Glasgow or mobile studios.

Introduction to the Media Course Outline

  • Exploring misconceptions about the media
  • Be proactive – deal with the media before it deals with you!
  • Keep it simple, honest and clear
  • Case studies – who got it wrong and who got it right?
  • Golden rules for handling the media well
  • Practise radio and TV interviews with broadcasters – played back and analysed
  • Take away a recording of your performances to monitor your progress
  • How do you create media opportunities from what you’ve learned today?

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Build Your Confidence

Some media trainers knock you down…and leave you down. Our media coaches show you how to deal with each knock…and still win through. So you have the presentation skills to perform – with confidence.

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