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Introduction to the Media Course

Many avoid the media in case it goes horribly wrong.

We’ll show you how to get it right with our intro-level media training course, led by former broadcast journalists.

Our Introductory Media Training Course

So you’ve got a great story to tell about your business.

You’re selling a new product or offering a helpful service.

But you’re terrified if you explain it to the media, in case they chew you up and spit you out!

Well, they may if you’re ill-prepared and unfocused.

So prepare and focus with our help.

Our intro-level media training course is for those unused to dealing with the power of the media.

They’re missing the free advertising – out of fear.

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We start by asking people their views on the media.

Here’s some of what they say:

“Unethical”. “Ruthless”. “Out for a story”. “Necessary to stop the abuse of power”.

Here’s what we say:

“The media is an amplifier, a magnifying glass, and a microscope.

“So make sure what you’re holding up to examination is truthful, accurate, and easy to understand.”

We’ll help you simplify and clarify your message.

The media will amplify it.

But it needs to be in great shape before we do that.

So here are things we’ll help you with: either from our Glasgow studios, your offices, or virtually.

Introduction to the Media Course Outline

  • Exploring misconceptions about the media
  • Be proactive – deal with the media before it deals with you!
  • Keep it simple, honest and clear
  • Case studies – who got it wrong and who got it right?
  • Golden rules for handling the media well
  • Practise radio and TV interviews with broadcasters – played back and analysed
  • Take away a recording of your performances to monitor your progress
  • How do you create media opportunities from what you’ve learned today?

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Meet Our Clients

Build Your Confidence

Some media trainers knock you down…and leave you down. Our media coaches show you how to deal with each knock…and still win through. So you have the presentation skills to perform – with confidence.

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